B2B Marketing Services for Scottish SMEs

Marketing Strategy

Data-Driven Marketing Strategy for SMEs

In today's competitive landscape, SMEs need more than just tactical marketing—they need a clear, actionable strategy that delivers measurable results. Drawing from extensive experience helping businesses across Scotland and the UK, I provide practical marketing strategies that drive growth without overwhelming your resources.

Marketing Audit

Starting with a comprehensive marketing audit, I'll review everything you're currently doing in marketing and analyse what's delivering results and what isn't. This includes looking at your competitors' activities and understanding how customers currently find and interact with your business. The audit reveals immediate opportunities for improvement and helps shape our long-term strategy.

Strategy Development

I'll develop a marketing strategy that fits your business goals and resources. We'll identify exactly who your ideal customers are and how to reach them effectively. You'll get a practical, month-by-month marketing plan that focuses your budget on the channels most likely to bring results. I'll also ensure we have proper tracking in place so you can see exactly what's working.

Ongoing Support

Marketing isn't a one-time effort - it needs regular attention and adjustment. Through monthly check-ins, we'll review your marketing performance in plain English, with no jargon. I'll help you understand what's working and what needs adjustment, providing practical guidance you can act on. Whether you're implementing the strategy yourself or need support, you'll have expert marketing direction without the cost of a full-time marketing manager.

Market Position Analysis

First, I'll analyse where your business sits in the market today. By examining your competitors, understanding your unique strengths, and identifying your customers' needs, we'll uncover what truly makes your business special. This clarity helps every marketing decision that follows.

Customer Value Proposition

Together, we'll develop clear, compelling messages that explain why customers should choose your business. We'll focus on the real benefits you deliver, not just what you do. This includes crafting your core value proposition, identifying key benefits for different customer groups, and establishing a consistent tone of voice for all your communications.

Market Positioning

Stand Out in Your Market with Clear, Compelling Messages

Successful marketing starts with a clear position in your market. Many businesses struggle to explain what makes them different from competitors, often focusing on features rather than benefits that matter to their customers. Through proven methods that have helped companies become recognised market leaders, I'll help you develop a positioning that resonates with your target audience and drives business growth.

SEO, PPC & Digital Marketing for Lead Generation

Get Found Online by the Right Customers

Gain visibility and authority. Secure the leads you need.

SEO and Online Visibility

Your website should be working hard to attract potential customers. With experience in both technical and content SEO, I help SMEs improve their online visibility through proven search engine optimisation techniques.

Using professional tools, I'll analyse your current search performance and develop a plan to improve your rankings for terms that matter to your business. This includes optimising your website's technical foundation, creating content that answers your customers' questions, and building your site's authority in your industry.

Paid Search & Social Media Advertising

Digital advertising can quickly drive qualified leads to your business, but only when managed effectively. Having managed successful campaigns across Google, Microsoft, and LinkedIn with budgets up to £200,000 per year, I know how to make paid advertising work for B2B businesses.

I'll create targeted campaigns that reach decision-makers when they're actively looking for your services. Through careful audience targeting, compelling ad copy, and continuous optimisation, I'll work to deliver a steady stream of qualified leads. For example, I recently helped a B2B service provider double their leads while reducing cost per acquisition through strategic campaign management.

Content Writing

Quality content is the cornerstone of digital marketing success, yet many businesses struggle to consistently create material that resonates with their audience and ranks well in search engines. I help you develop content that serves both your readers and your business goals, whether through informative blog posts, compelling landing pages, or engaging social media content.

Through data-driven topic selection and engaging writing, your content will work harder for your business. I helped a B2B software provider increase organic traffic by 80% through targeted content that addressed customer pain points while establishing their industry authority. By focusing on valuable insights that showcase your expertise, I'll transform your website from a simple business card into a lead-generating resource hub.

Web Development

Boost your visibility

Your website needs to do more than look good - it needs to convert visitors into customers. Whether you need a new website built from scratch or improvements to your existing site, I provide full-service web development focused on business results.

Using platforms like WordPress, Webflow, or Wix, I create websites that are both attractive and effective. This includes proper integration with your marketing tools, optimised landing pages for campaigns, and ongoing improvements based on user behaviour. Every development project starts with understanding your business goals and ends with a website that helps achieve them.

Build with Webflow, Wix or WordPress

Optimise Landing Pages for SEO and PPC

Connect to the tools you already use (SalesForce, HubSpot, Ms Dynamics, Google Analutics, Google Tag, Search Console, etc..)