Aberdeen based Marketing Partner for Growing Businesses

Helping SMEs Grow Through B2B Strategic Marketing

I'm Yann Hamonou, a marketing consultant dedicated to helping SMEs unlock their growth potential. With over 15 years of experience across technology B2B services, and premium consumer brands, I bring enterprise-level marketing expertise to growing businesses at a fraction of the cost of building an in-house team.

My Approach to Marketing

My philosophy is simple: effective marketing starts with understanding your customers' needs and communicating benefits, not features. Too often, businesses focus on what they do rather than the value they deliver. This misalignment makes it harder for potential customers to understand why they should choose you.

Through strategic positioning and clear, benefit-led messaging, I help businesses connect with their customers in meaningful ways. This approach has delivered remarkable results across various sectors - from helping a B2B software company increase leads by 50% to transforming a startup into a internationally recognized premium cognac brand.

Why I Work with SMEs

I believe in the power of marketing to transform businesses, but I've seen how SMEs often struggle to access the marketing expertise they need. Many can't justify a full-time marketing hire, yet need professional marketing support to grow.

That's where I come in. I partner with SMEs to:

Implement effective marketing strategies without the overhead of full-time staff
Demonstrate the real value of strategic marketing
Establish lean marketing processes that deliver measurable results
Build a foundation for sustainable growth
Demonstrate the real value of strategic marketing

The goal isn't just to deliver marketing services - it's to help you build a marketing function that grows with your business. Whether that eventually leads to hiring your own marketing team or continuing with external support, you'll have the processes and understanding to make informed decisions about your marketing investments.

My Values

Every client engagement is built on:

Transparency: Clear communication about what's working and what isn't
Strategic Planning: Taking time to understand your business before jumping to solutions
Commitment: Treating your business growth as my personal mission.

Experience That Delivers Results

My varied background brings unique value to your business. From leading digital transformation at a B2B software company to building a premium spirits brand from scratch, I understand the challenges of different business models and market positions.

Some key achievements include:

Increasing qualified leads by 100% through strategic repositioning and digital marketing
Building and executing marketing strategies that delivered 15% revenue growth
Implementing customer feedback processes that transformed product messaging

Helping SMEs Grow Through B2B Strategic Marketing

My Approach to Marketing

Why I Work with SMEs

My Values

Experience That Delivers Results

Let's Grow Your Business